Since every guru that you meet will tell you that the money is in the list then, not surprisingly, every newbie will rush to do just that.
With such a large number of willing potential customers it is of no surprise that many opportunities exist to obtain a monster list immediately. You just have to part with some money and you can buy lists of email addresses. Depending on the amount of money that you wish to spend, the list can be specific in size, location or any number of variables.
So, there you have it. If your need was for a big list, fast, here it is.
But right now you are thinking there's a catch. Well, you have been supplied with a list of email addresses but how many other people have been supplied with the same list? If you bulk email all of the addresses on the list your email will be one among how many?
Did you get confirmation from the supplier that it was a new list? Did they tell you that the list had been up-dated? (That is where those no longer in use have been excluded). How old were all those letters of commendations from previous customers?
Yes, you have a list, but now it dawns on you that it is not your list. What you need is indeed a big list, but it must be a big list of people that know you and will become buyers of your products. Customers that trust your judgement and will therefore be more likely to take your recommendations for future purchases. That is a list that will be of real value to you and for a long time.
My advice is not to try the short cut of buying a list. Instead, grow your own. Yes, you are going to have to have a site with good relevant content. More importantly you are going to have to keep on providing up to date relevant content. You are going to have to give before you receive and any offers that you give will need to provide real value.
Once you feel that your site provides real value you will need to get in front of the largest number of people. This will mean promoting your site. You are looking to get a good position with the search engines. Keep up to date with your keywords/search terms. Maximise your back-linking to other relevant sites. If you are not an expert at search engine optimisation get some professional help.
Now that you have a following you can use a capture page to get the email addresses of like-minded individuals that will remain with you longer and represent true value.
List Building is a science, not an art. You can learn it with a little help. Follow me and quickly get to where you want to be.
Bob Stallard
http://www.popularlistbuilder.com/
