Your First Giveaway Event

The excitement begins to build as soon as you sign-up as a contributor. Will your gift be desirable? Will you get many subscribers? After your first event or two, these worries will subside, leaving just the fun and joy of giving back while you grow your mailing list.

So what do you need to know to make your first event a success?

You need 3 things to participate as a giveaway contributor:

1. A gift that visitors can download.

2. A squeeze page to capture the leads.

3. Access to traffic to promote the event.

Each component works together to make the special blend that leads to lots of sign-ups to your list.

Your gift needs to do 2 things:

1. Compliment the event.

2. Solve a real problem that your audience has.

If your gift meets these two criteria, it will be in high demand and many visitors will click on the link in the event to get it. They will go to your squeeze page to complete the transaction.

Your squeeze page has just one job, although it fulfills many other functions, as well.

Convince the visitor to exchange their contact information for the gift that you are offering.

This one page is where you will greet your visitors and welcome them to your offer. The goal is to excite and entice the audience. Using bullet points, you provide them with a reason to follow-through and get your gift by signing-up.

Finally, you need access to a stream of traffic to promote the event. Some events have spectacular results by getting hundreds of marketers together to promote for 10-days 2-weeks or a month. Tons of visitors see the gifts inside the member area in a short period of time.

For your first events you may not have a lot of traffic, but you should do your best to send as many visitors as you can. (Even a small mailing list of 100 can garner sign-ups for the event, and that means more visitors see everyone's gifts.) Be creative, and utilize the free traffic sources that are available to you.

Many events provide contributors with multiple ways to promote, from pre-written email letters, you send out to your mailing list to Twitter and Facebook posts that you simply copy and paste into your accounts. A favorite method of mine is to add a banner or box promoting the event to my blog.

With a powerful gift, a squeeze page designed to entice visitors to sign-up and the ability to send visitors to the event, you will be sure to do well. And, after the first few events are behind you, you'll be an old-hand. Then you can concentrate on the joy of giving.

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