I have been studying how people establish an e-commerce operation online and I have learned that there are some essential elements that are needed for success.
You need to have a domain name. You must purchase a domain and show you are serious about your website. If you are able purchase a package deal at sites like GoDaddy or Brain Host, then it means you plan on being around a while and it will give your more juice in Google's eyes. It will help to rank you higher on the search rankings for the keywords featured in your blog or article. If you can only afford to pay month to month to start, it is better than nothing. It is not enough to just make free website and put some text and few photos. The search engines will not take you seriously and you can never be sure how you will rank when some searches for your keywords.
Your domain name should utilize the keyword you are targeting to bring in more traffic to your website.
Once your domain is set up, you must have a hosting account to store the pages that will house your website pages.
To help give your site a higher rating on the search results it helps to have other well established sites linking back to you. The amount of time and work that is put into your site helps to increase the rating Google assigns to it. Sites with high ratings that link back to you can help increase your rating.
Then you will need traffic to your website. The best way is start building an email or opt-in list. You should sign up with an auto responder service like get response or Aweber. This way you can start to find people interested in your offers and willing to receive information about your offers. You will also build a relationship with your potential customers. If they are interested in one of your offers, then they could possible want more from you.
You can pay for advertising to help your list. You can write blogs and articles and install a pop-up box that gathers emails of people who want to learn more from you.
A good way to draw people in is to offer something for free. You could give away free eBook, software, or special service.
You really need to get interest traffic to your website or it will just dwindle away to nothing.
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