Do you know that it is very much harder to sell to a new customer than to an existing customer? This point alone is enough for you to stop reading and get started with building your own email database. Having said that, I do not mean that you need to hard sell more and more products to them because your subscribers may feel annoyed. But, do you know that an email list can do much more than that?
Global Branding
With an email list, you are in full control of your subscribers. You can establish a meaningful relationship with them by consistently providing them with useful guides and information in their area of interest. After some time, you will be perceived as an expert or professional in the niche. What your subscribers will do when they come across someone who is having problem in your area of expertise? That is the power of branding.
Source of Information
You can continue learning with your lists. Through the use of survey forms or blogs, you can interact with your subscribers to collect feedbacks regarding the latest traffic software or generate ideas for your new products, just to name a few. As internet marketing is a constantly evolving, we need to continue learning in order to stay competitive in the market.
For instance, you have an idea in your mind and you decided to make a product out of it. You can always ask your existing subscribers for their comments on whether they need such a product, what are the features that can be added to make the product more marketable or is it user friendly.
Additional Revenue
Not all the visitors to your website will subscribe. Similarly, not all your subscribers will buy products from you the first time. Therefore, if you can keep their contact information, primarily emails, you can slowly turn more of them into your loyal customers by promoting different products later on. As I've mentioned at the beginning of this article, it is much easier to sell to your existing list of subscribers than it is to new prospects as they have recognized you as an expert.
Not only that, if your list is of high quality, targeted subscribers who are willing to pay to learn more, you can generate more profits by selling solo ads to others. With an email list, you can also perform adswaps with others for free which may generate you even more subscribers and more sales.
Your list will be the most important asset in your whole internet marketing business. Invest more in building your own list and they will be your ATM in the future.
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